PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 510	INTERNET MARKETING	3 + 0	2nd Semester	7,5

COURSE DESCRIPTION

Course Level	Doctorate Degree
Course Type	Elective
Course Objective	Marketing tools and concepts via internet, e-commerce models, e-commerce and applications, the concepts of e-business and virtual organizations, web marketing, e-mail marketing, strategic internet marketing applications, case studies and examples.
Course Content	1. Introduction: the concept of internet marketing and e-commerce 2. Factors influencing internet marketing decisions 3. E-commerce theories 4. Internet marketing strategies 5. 4P on the internet 6. Web marketing 7. E-mail marketing 8. Decision making on the internet 9. Case studies
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns the concept of internet marketing
2	Can identify internet marketing tools
3	Learns to internet marketing management
4	Learns to e-commerce applications methods

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Assignments	2	15	30
Mid-terms	1	17	17
Final examination	1	20	20
Report / Project	2	15	30
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student