Weeks | Topics |
1 |
international marketing and exporting
|
2 |
bases of international marketing
|
3 |
the international marketing environment
|
4 |
market selection
|
5 |
market entry strategies
|
6 |
export entry strategies
|
7 |
nonexport entry strategies
|
8 |
Midterm exam
|
9 |
product decisions
|
10 |
pricing decisions
|
11 |
financing and method of payments
|
12 |
promotion and marketing communication
|
13 |
supply chain management
|
14 |
logistic and handling export orders
|