1. THIRD CYCLE - DOCTORATE DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2232 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 503MARKETING MANAGEMENT AND IMPLEMENTATIONS3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Doctorate Degree
Course Type Elective
Course Objective Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Course Content Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Students prepare marketing programs for a product or service,
2Students analyze product, price, promotion and distribution strategies applied businesses,
3Students clear up marketing management process,
4Students clear up marketing management process,
5Students propose alternative marketing strategies,

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14684
Assignments21326
Mid-terms11010
Final examination11313
Presentation / Seminar Preparation21020
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1SÜLEYMAN BARUTÇU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 503 MARKETING MANAGEMENT AND IMPLEMENTATIONS 3 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SÜLEYMAN BARUTÇU sbarutcu@pau.edu.tr İİBF A0132 %
Goals Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Content Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Topics
WeeksTopics
1 Decision making in marketing and marketing management process and case studies
2 Product, product life cycles, new product development process, packaging, brands and case studies
3 Price and pricing methods and case studies
4 Price strategies and elasticity in price decision and case studies
5 Promotion and marketing communication and case studies
6 Personnel selling and sales management process and case studies
7 Body language in personal selling, personal selling process and sales promotion and case studies
8 Advertising and public relations and case studies
9 Direct marketing and direct marketing tools and case studies
10 E-commerce and internet marketing and case studies
11 Distribution channels and physical distribution and case studies
12 Organizing marketing department and case studies
13 Auditing marketing activities and case studies
14 Case studies and discussion
Materials
Materials are not specified.
Resources
ResourcesResources Language
Kotler, P. (2010) Marketing Management. Analysis, Planning, Implementation and Control,Prentice Hall, New Jersey, USAEnglish
Tek, Ö.B., Özgül, E. (2005) Modern Pazarlama ilkeleri Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık, İzmirTürkçe
İslamoğlu, H. (2008) Pazarlama Yönetimi, Beta Yayınevi, İstanbulTürkçe
MakalelerEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes