1. THIRD CYCLE - DOCTORATE DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2232 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 509MARKETING RESEARCH METHODS3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Doctorate Degree
Course Type Compulsory
Course Objective Marketing research plays an essential role in providing accurate and useful information. This course aims to provide insight about marketing research process thoroughly. Topics include: early phases of marketing research, research design formulation, data collection, preparation and analysis.
Course Content Early phases of marketing research, research design formulation and problem, data collection process, preparation, analysis, examles and practices.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1be able to understand the importance of scientific methodology
2learn qualitative and quantitative research techniques
3be able to compare and contrast attitude scales
4learn the basic of data collection, analysis and preparation of research report

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments21530
Mid-terms11717
Final examination12020
Report / Project21530
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1SELÇUK BURAK HAŞILOĞLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 509 MARKETING RESEARCH METHODS 3 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SELÇUK BURAK HAŞILOĞLU hasiloglu@pau.edu.tr İİBF B0220 %60
Goals Marketing research plays an essential role in providing accurate and useful information. This course aims to provide insight about marketing research process thoroughly. Topics include: early phases of marketing research, research design formulation, data collection, preparation and analysis.
Content Early phases of marketing research, research design formulation and problem, data collection process, preparation, analysis, examles and practices.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes