PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
IUP 508	STRATEGIC MARKETING MANAGEMENT	3 + 0	2nd Semester	6

COURSE DESCRIPTION

Course Level	Doctorate Degree
Course Type	Elective
Course Objective	The aim of the course examines in detail the basic stages of strategic marketing planning and student learning is to provide practical
Course Content	Marketing Planing, Strategy Identification, Developing Goals, The Mission Statement, Market Environment, Situation Analysis, Portfolio Analysis, Marketing Strategy, Marketing Evaluation and Control
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns marketing goals and strategies
2	Learns. strategic marketing planning
3	Learns the Target market selection and target market strategies
4	Learns Business portfolio analysis

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04
LO 001	5	2	5	4
LO 002	5	3	5	4
LO 003	5	4	4	4
LO 004	5	5	5	5
Sub Total	20	14	19	17
Contribution	5	4	5	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Assignments	4	6	24
Final examination	1	20	20
Presentation / Seminar Preparation	2	14	28
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2009-2010 Spring	1	DUYGU KOÇOĞLU

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
IUP 508	STRATEGIC MARKETING MANAGEMENT	3 + 0	1	Turkish	2009-2010 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. DUYGU KOÇOĞLU	dkocoglu@pau.edu.tr		Course location is not specified.	%

Goals		The aim of the course examines in detail the basic stages of strategic marketing planning and student learning is to provide practical
Content		Marketing Planing, Strategy Identification, Developing Goals, The Mission Statement, Market Environment, Situation Analysis, Portfolio Analysis, Marketing Strategy, Marketing Evaluation and Control

Topics

Weeks	Topics
1	Strategy Identification
2	Planing and Marketing Planing
3	Developing Goals The Mission Statement
4	Situation Analysis
5	Portfolio Analysis
6	McKinsey matrix Market-Competitive matrix
7
8	Boston Consult Group Matrix Hofer Analizing
9	Ansof Growth Matrix Porter competitive Matrix
10	Market targeting
11	Marketing environment
12	Competitive Strategies
13	Growth Strategies
14	Marketing Evaluation and Control

Materials

Materials are not specified.

Resources

Resources	Resources Language
David Aaker, Strategic Market Management	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student