Pamukkale University
University is the guide to life
Welcome to PAU;
Prospective Student
Our Students
Our Staff
TR
Information Package & Course Catalogue
Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes
SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF NATURAL AND APPLIED SCIENCES
ORGANIC AGRICULTURAL MANAGEMENT DEPARTMENT DEPARTMENT
1287 Organic Farming Business Management
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
Print
COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
OTIY 542
CUSTOMER RELATIONSHIP MANAGEMENT
3 + 0
2nd Semester
7,5
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
To understand the role CRM plays in the effective planning, implementation and control of relationship marketing strategies. To understand how customer lifetime value is calculated and used in CRM. To understand how CRM can aid in the attraction, growth and retention of customers. To understand the key factors in the successful implementation of CRM. To understand how CRM is adapting to and leveraging evolving technologies available to customers.
Course Content
This course examines the scope of CRM including strategy, organization and information technology. The course summarizes the role and importance of CRM in marketing. It also presents basic definitions to terms like “customer relationship management”, “customer value”, “customer loyalty”, analytical and operational CRM”.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
2
Customer relationship types and strategies are identified.
1
The importance of relationship with customers as the marketing perspective is comprehended.
3
Database marketing implementations are analayzed.
4
Loyalty programs are analyzed.
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
LO 001
5
5
4
4
5
5
4
LO 002
5
5
4
5
4
5
4
4
LO 003
5
4
5
4
5
4
4
4
LO 004
5
5
4
5
4
5
5
4
Sub Total
15
19
10
12
9
10
12
14
5
18
16
Contribution
4
5
3
3
2
3
3
4
1
5
0
4
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
2
28
Mid-terms
1
40
40
Final examination
1
60
60
Presentation / Seminar Preparation
1
25
25
Total Work Load
ECTS Credit of the Course
195
7,5
COURSE DETAILS
Select Year
All Years
This course is not available in selected semester.
Print
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
{1}
##LOC[OK]##
{1}
##LOC[OK]##
##LOC[Cancel]##
{1}
##LOC[OK]##
##LOC[Cancel]##
Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes