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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
UTFB 506INTERNATIONAL MARKETING 3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective The aim of the course is to inform students about international marketing theory and practice. It is also aimed that students learn how to analyse, evaluate and manage market opportunities in an international context.
Course Content The content of the course includes the concept of international marketing, factors affecting international marketing decisions, international marketing strategy, international product policies, international market entry methods, pricingdecisions in international marketing, promotion decisions in international marketing.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To recognize the international market environment
2To learn the strategies of enterprises to compete internationally

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03
LO 001343
LO 002434
Sub Total777
Contribution444

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)148112
Mid-terms11111
Final examination13030
Total Work Load

ECTS Credit of the Course






195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Spring1MURAT KANTAR
Details 2021-2022 Spring1MURAT KANTAR


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
UTFB 506 INTERNATIONAL MARKETING 3 + 0 1 Turkish 2022-2023 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. MURAT KANTAR mkantar@pau.edu.tr İİBF A0301 %
Goals The aim of the course is to inform students about international marketing theory and practice. It is also aimed that students learn how to analyse, evaluate and manage market opportunities in an international context.
Content The content of the course includes the concept of international marketing, factors affecting international marketing decisions, international marketing strategy, international product policies, international market entry methods, pricingdecisions in international marketing, promotion decisions in international marketing.
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes