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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TRZM 501MARKETING APPROACHES IN TOURISM OPERATIONS3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective -
Course Content -
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1-

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10
LO 001          
Sub Total          
Contribution0000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Assignments13226
Mid-terms11515
Final examination12222
Report / Project10990
Total Work Load

ECTS Credit of the Course






195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1NURAY SELMA ÖZDİPÇİNER


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
TRZM 501 MARKETING APPROACHES IN TOURISM OPERATIONS 3 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
TUR A0303 %70
Goals -
Content -
Topics
WeeksTopics
1 General information about marketing
2 Development of marketing
3 Alternative marketing methods
4 Post modern marketing
5 Viral and buzz marketing
6 Blog marketing
7 Midterm exam
8 Mobile marketing
9 Advertising games
10 Permission marketing
11 Evangelist marketing
12 Search engine marketing
13 General evaluation
14 Final exam
Materials
Materials are not specified.
Resources
ResourcesResources Language
Nur Ündey Kalpaklıoğlu ve Nihal Toros Dapiapis, Turizm işletmelerinde alternatif pazarlama yöntemleri, Detay yayıncılıkTürkçe
İnci Varinli, Pazarlamada yeni yaklaşımlar, Detay yayıncılık Türkçe
Gökçe Yüksek, Deneyimsel pazarlama, Detay yayıncılıkTürkçe
Yavus Odabaşı, Post modern pazarlama, MediaCat KitaplarıTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes