COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 510INTERNET MARKETING3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Marketing tools and concepts via internet, e-commerce models, e-commerce and applications, the concepts of e-business and virtual organizations, web marketing, e-mail marketing, strategic internet marketing applications, case studies and examples.
Course Content 1. Introduction: the concept of internet marketing and e-commerce 2. Factors influencing internet marketing decisions 3. E-commerce theories 4. Internet marketing strategies 5. 4P on the internet 6. Web marketing 7. E-mail marketing 8. Decision making on the internet 9. Case studies
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns the concept of internet marketing
2Can identify internet marketing tools
3Learns to internet marketing management
4Learns to e-commerce applications methods

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments2816
Mid-terms11010
Final examination11212
Report / Project21020
Total Work Load

ECTS Credit of the Course






156

6

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes