COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 508STRATEGIC BRAND MANAGEMENT3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective What is brand equity, brand loyalty, brand awareness, perceived quality, brand associations: the positioning decision, the measurement of brand associations, selecting, creating and maintaining associations, the name, symbol and slogan, brand extensions, branding strategies, revitalizing the brand managing brand over geographic boundaries , closing observations
Course Content This course introduces brand equity model. Topics including brand loyalty, brand awareness, perceived quality and brand associations.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1the concept of brand equity
2relationship between marketing decisions and the brand equity
3ow brand equity should be created and maintained
4how brand equity should be managed

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04
LO 01    
LO 02    
LO 03    
LO 04    
Sub Total    
Contribution0000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments2816
Mid-terms11010
Final examination11212
Presentation / Seminar Preparation21020
Total Work Load

ECTS Credit of the Course






156

6

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes