COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 506RELATIONSHIP MARKETING3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective The main objectives of this course are to explain main changes in marketing phenomenon, teach how to establish relationships with customers and increase their value and build skills of relationship marketing programs.
Course Content The concepts of communication and relationship, marketing communication, the importance of relationship marketing, the differences between transactional marketing and relationship marketing, the historical evaluation of relationship marketing, relationship marketing programs and processes, the benefits of relationship marketing to consumers and companies, the behavioral aspects of relationship marketing, relationship quality, customer relationship management, mass customization, customer life time value, one-to-one marketing, the relationship between customer loyalty and relationship marketing.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Students explain the scientific reasons changing marketing approaches
2Students calculate life-time customer value
3Students prepare customer loyalty program
4Students prepare relationship marketing program

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments2816
Mid-terms11010
Final examination11212
Report / Project21020
Total Work Load

ECTS Credit of the Course






156

6

COURSE DETAILS
 Select Year   


This course is not available in selected semester.

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes