COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 509MARKETING RESEARCH METHODS3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Marketing research plays an essential role in providing accurate and useful information. This course aims to provide insight about marketing research process thoroughly. Topics include: early phases of marketing research, research design formulation, data collection, preparation and analysis.
Course Content Early phases of marketing research, research design formulation and problem, data collection process, preparation, analysis, examles and practices.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1be able to understand the importance of scientific methodology
2learn qualitative and quantitative research techniques
3be able to compare and contrast attitude scales
4learn the basic of data collection, analysis and preparation of research report

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments21020
Mid-terms188
Final examination11212
Report / Project2918
Total Work Load

ECTS Credit of the Course






156

6

COURSE DETAILS
 Select Year   


This course is not available in selected semester.

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes