COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 507GLOBAL MARKETING3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Course Content the concept of global and international marketing, Factors influencing international marketing decisions, International trade theories, International marketing strategy, International product policy, Distribution: foreign market entry, Pricing in international marketing, International promotion
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Learns the concept of international marketing
2Can identify international marketing environment
3Learns to international marketing management
4Learns how to enter foreign markets

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments2918
Mid-terms11010
Final examination11212
Report / Project2918
Total Work Load

ECTS Credit of the Course






156

6

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes