COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 505NEW MARKETING APPROACHES3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective To analyze new marketing approaches.
Course Content Mobile Marketing, new marketing approaches such as; Facebook marketing, E -mail marketing, Blue-ocean marketing, Buzz marketing, Database marketing, Mass-customization
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1To adapt new marketing techniques to market goods and services

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments2816
Mid-terms188
Final examination11010
Presentation / Seminar Preparation21224
Total Work Load

ECTS Credit of the Course






156

6

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes