COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 503MARKETING MANAGEMENT AND IMPLEMENTATIONS3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Course Content Marketing management concept, marketing management process, marketing strategies, marketing planning and decision process, product strategies, price strategies, distribution management, promotion mix and management, organizing marketing department, auditing and controlling marketing activities and case studies
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Students prepare marketing programs for a product or service,
2Students analyze product, price, promotion and distribution strategies applied businesses,
3Students clear up marketing management process,
4Students clear up marketing management process,
5Students propose alternative marketing strategies,

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments21020
Mid-terms11212
Final examination11010
Report / Project2816
Total Work Load

ECTS Credit of the Course






156

6

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes