COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 501FUNDAMENTALS OF MARKETING3 + 01st Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Course Content Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
11

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments2612
Mid-terms11010
Final examination11212
Report / Project21224
Total Work Load

ECTS Credit of the Course






156

6

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes