1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. BUSINESS MANAGEMENT DEPARTMENT
  4. 2232 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 507GLOBAL MARKETING3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Course Content the concept of global and international marketing, Factors influencing international marketing decisions, International trade theories, International marketing strategy, International product policy, Distribution: foreign market entry, Pricing in international marketing, International promotion
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns the concept of international marketing
2Can identify international marketing environment
3Learns to international marketing management
4Learns how to enter foreign markets

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14570
Assignments21530
Mid-terms11313
Final examination12020
Presentation / Seminar Preparation21020
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1AHMET BARDAKCI


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 507 GLOBAL MARKETING 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. AHMET BARDAKCI abardakci@pau.edu.tr İİBF A0142 %
Goals International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Content the concept of global and international marketing, Factors influencing international marketing decisions, International trade theories, International marketing strategy, International product policy, Distribution: foreign market entry, Pricing in international marketing, International promotion
Topics
WeeksTopics
1 Introduction: the concept of international marketing
2 Factors influencing international marketing decisions
3 Factors influencing international marketing decisions
4 Theories of International trade
5 Theories of internationalization
6 International marketing strategy
7 International marketing strategy
8 Midterm exam
9 International product policy
10 International product policy
11 Distribution: foreign market entry
12 Distribution: foreign market entry
13 Pricing in international marketing
14 International promotion
Materials
Materials are not specified.
Resources
ResourcesResources Language
Uluslararası pazarlama yönetimi, Mehmet Karafakıoğlu, Beta Yayınevi Türkçe
Uluslararası pazarlama ders notları, Ahmet Bardakcı yayınlanmamış ders notları Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes