PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 512	TEXTILE INDUSTRY MARKETING	3 + 0	2nd Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	Textile industry marketing fundamentals, industrial markets and consumer markets in textile industry, contract marketing approach , network structures, theories of clustering and agglomeration, the textile supply chain management, examples of textile industry in Denizli, Denizli textile industry SWOT analysis applications, marketing analysis of the textile industry in Denizli.
Course Content	1. Introduction: the concept of marketing and textile industry 2. Factors influencing textile industry decisions 3. International trade 4. Marketing strategies in textile industry 5. Product policy in textile industry 6. Distribution in textile industry 7. Pricing in textile industry 8. Promotion in textile industry
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns the concept of textile industry
2	Can identify textile industry market environment
3	Learns to marketing management in textile industry
4	Learns how to enter foreign markets

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Assignments	2	15	30
Mid-terms	1	17	17
Final examination	1	20	20
Report / Project	2	15	30
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

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