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SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
BUSINESS MANAGEMENT DEPARTMENT
2232 MARKETING
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
PZR 506
RELATIONSHIP MARKETING
3 + 0
2nd Semester
7,5
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
The main objectives of this course are to explain main changes in marketing phenomenon, teach how to establish relationships with customers and increase their value and build skills of relationship marketing programs.
Course Content
The concepts of communication and relationship, marketing communication, the importance of relationship marketing, the differences between transactional marketing and relationship marketing, the historical evaluation of relationship marketing, relationship marketing programs and processes, the benefits of relationship marketing to consumers and companies, the behavioral aspects of relationship marketing, relationship quality, customer relationship management, mass customization, customer life time value, one-to-one marketing, the relationship between customer loyalty and relationship marketing.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Students explain the scientific reasons changing marketing approaches
2
Students calculate life-time customer value
3
Students prepare customer loyalty program
4
Students prepare relationship marketing program
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
4
56
Assignments
2
15
30
Mid-terms
1
17
17
Final examination
1
20
20
Report / Project
2
15
30
Total Work Load
ECTS Credit of the Course
195
7,5
COURSE DETAILS
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2018-2019 Spring
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes