Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 514TOURISM MARKETING MANAGEMENT3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Understanding the hospitality and tourism marketing process, developing hospitality and tourism marketing strategies, developing the hospitality and tourism marketing mix, and managing hospitality and tourism marketing
Course Content Understanding the hospitality and tourism marketing process, developing hospitality and tourism marketing strategies, developing the hospitality and tourism marketing mix, and managing hospitality and tourism marketing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1 Prepare tourism services marketing program
2Manage tourism services marketing program

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Assignments21530
Mid-terms11717
Final examination12020
Report / Project21530
Total Work Load

ECTS Credit of the Course






195

7,5
COURSE DETAILS
 Select Year   


This course is not available in selected semester.


Print

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes