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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
IUP 524INTERNET MARKETING AND E-COMMERCE3 + 02nd Semester6

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Marketing tools and concepts via internet, e-commerce models, e-commerce and applications, the concepts of e-business and virtual organizations, web marketing, e-mail marketing, strategic internet marketing applications, case studies and examples.
Course Content 1. Introduction: the concept of internet marketing and e-commerce 2. Factors influencing internet marketing decisions 3. E-commerce theories 4. Internet marketing strategies 5. 4P on the internet 6. Web marketing 7. E-mail marketing 8. Decision making on the internet 9. Case studies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns the concept of internet marketing
2Can identify internet marketing tools
3Learns to internet marketing management
4Learns to e-commerce applications methods

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05
LO 00144444
LO 00255555
LO 00345454
LO 00454545
Sub Total1818181818
Contribution55555

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13565
Hours for off-the-classroom study (Pre-study, practice)13226
Mid-terms13452
Final examination11313
Total Work Load

ECTS Credit of the Course






156

6
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes