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SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
ECONOMICS DEPARTMENT
2204 ECONOMICS
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
PZR 509
MARKETING RESEARCH METHODS
3 + 0
2nd Semester
6
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
Marketing research plays an essential role in providing accurate and useful information. This course aims to provide insight about marketing research process thoroughly. Topics include: early phases of marketing research, research design formulation, data collection, preparation and analysis.
Course Content
Early phases of marketing research, research design formulation and problem, data collection process, preparation, analysis, examles and practices.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
be able to understand the importance of scientific methodology
2
learn qualitative and quantitative research techniques
3
be able to compare and contrast attitude scales
4
learn the basic of data collection, analysis and preparation of research report
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
LO 001
4
4
4
4
4
LO 002
5
5
5
5
5
LO 003
4
4
4
4
4
LO 004
5
5
5
5
5
Sub Total
18
18
18
18
18
Contribution
5
5
5
5
5
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
13
5
65
Hours for off-the-classroom study (Pre-study, practice)
13
2
26
Mid-terms
13
4
52
Final examination
1
13
13
Total Work Load
ECTS Credit of the Course
156
6
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes