PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
SBY 1603	CORPORATE COMMUNICATION IN SPORTS -I	3 + 3	7th Semester	6

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To teach the basic issues of corporate communication in sports industry and to teach and apply corporate communication methods used in sports marketing.
Course Content	Corporate communication general definitions, organizational communication, communication and leadership, corporate communication techniques and applications
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Knows corporate communication theories and practices
2	Can analyze and interpret about communication and leadership
3	Know the details of organizational communication and understand the communication systems within the organization
4	Knows and applies corporate communication methods in sports management
5	Interpret the relationship between sports marketing and communication.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Assignments	3	12	36
Final examination	1	24	24
Midterm	1	12	12
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student