1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF SPORT SCIENCE
  3. SPORTS MANAGEMENT DEPARTMENT
  4. 277 SPORT ADMINISTRATION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBY 1203SPORTS MARKETING AND SPONSORSHIP2 + 13rd Semester6

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective The aim of this course is to explain the basic marketing principles and sponsorship activities to the students in the field of sports.
Course Content marketing information system, target market, market segmentation, consumer behavior, marketing functions, types of sponsorship, sponsorship contracts
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1learns the marketing principles and adapts them to the sports field
2Comprehends the issue of sponsorship in sports organizations
3examines promotional activities in the field of sports
4examines the sponsorship activities in the field of sports

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001             
LO 002             
LO 003             
LO 004             
Sub Total             
Contribution0000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Assignments5525
Mid-terms11212
Final examination12020
Presentation / Seminar Preparation11515
Total Work Load

ECTS Credit of the Course





156

6
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1YETER AYTÜL DAĞLI EKMEKÇİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SBY 1203 SPORTS MARKETING AND SPONSORSHIP 2 + 1 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. YETER AYTÜL DAĞLI EKMEKÇİ yaekmekci@pau.edu.tr SBF A0016 %70
Goals The aim of this course is to explain the basic marketing principles and sponsorship activities to the students in the field of sports.
Content marketing information system, target market, market segmentation, consumer behavior, marketing functions, types of sponsorship, sponsorship contracts
Topics
WeeksTopics
1 marketing concept
2 sport industry, sport marketing concept
3 sports marketing mission, vision, goals, strategies
4 marketing information system
5 consumer behavior
6 market segmentation and positioning
7 product
8 price
9 midterm
10 place
11 promotion
12 people
13 process
14 proof
Materials
Materials are not specified.
Resources
ResourcesResources Language
Spor Pazarlaması Metin Argan, Hakan Katırcı 2002, nobel yayıneviTürkçe
Spor pazarlaması, makale, NWSA 2010 Ekmekci R., Ekmekci A.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes