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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBY 303SPORT MARKETING2 + 05th Semester4

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Promotion and marketing, the basic principles and its sports relation.
Course Content The definition of sports marketing, national and international sports organizations, sports products and features, sports marketing components (product, location, price, promotion, public relations) sports and consumer decision making, sports and consumer marketing in the sports organization management, sport organization, sponsorship .
Prerequisites SBY 204 PRINCIPLES OF MARKETING
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1.defines the concept of sports marketing and progress in this area
2.evaluates the facts about the topic of consumer and industrial market within sport
3.makes marketing research application in the field of sports
4.knows the importance of research in sports marketing
5.knows the importance of macro-micro environmental factors on sports marketing
6.explains market segmentation, positioning and target market on the basis sports

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)12224
Assignments21020
Mid-terms11010
Final examination11515
Presentation / Seminar Preparation177
Total Work Load

ECTS Credit of the Course






104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1YETER AYTÜL DAĞLI EKMEKÇİ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
SBY 303 SPORT MARKETING 2 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. YETER AYTÜL DAĞLI EKMEKÇİ yaekmekci@pau.edu.tr SBF A0007 %70
Goals Promotion and marketing, the basic principles and its sports relation.
Content The definition of sports marketing, national and international sports organizations, sports products and features, sports marketing components (product, location, price, promotion, public relations) sports and consumer decision making, sports and consumer marketing in the sports organization management, sport organization, sponsorship .
Topics
WeeksTopics
1 marketing concept
2 sport industry, sport marketing concept
3 sports marketing mission, vision, goals, strategies
4 marketing information system
5 consumer behavior
6 market segmentation and positioning
7 product
8 price
9 midterm
10 place
11 promotion
12 people
13 process
14 proof
Materials
Materials are not specified.
Resources
ResourcesResources Language
Spor Pazarlaması Metin Argan, Hakan Katırcı 2002, nobel yayıneviTürkçe
Spor pazarlaması, makale, NWSA 2010 Ekmekci R., Ekmekci A.Türkçe
Spor Pazarlaması Metin Argan, Hakan Katırcı 2002, nobel yayıneviTürkçe
Spor pazarlaması, makale, NWSA 2010 Ekmekci R., Ekmekci A.Türkçe
Spor Pazarlaması Metin Argan, Hakan Katırcı 2002, nobel yayıneviTürkçe
Spor pazarlaması, makale, NWSA 2010 Ekmekci R., Ekmekci A.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes