PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
SBY 204	PRINCIPLES OF MARKETING	2 + 0	4th Semester	3

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	The aim of this course is intended to comprehend and obtain information on the basic concepts of marketing and marketing strategy .
Course Content	Definition of marketing, concept, types, activities, marketing mix and marketing with the development of marketing systems, marketing, environmental conditions affecting the marketing of the internal factors affecting business and marketing system includes changes.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	.Defines basic marketing concepts and its own characteristics
2	.knows the importance of the role of marketing to businesses
3	.analyzes the consumer and industrial market
4	.Evaluates current developments in marketing-related issues
5	.explains market segmentation, target market and making demand estimates
6	.evaluates relationships and differences between macro-micro environmental factors and marketing
7	.knows the importance of marketing mix elements in marketing

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	12	1	12
Assignments	1	5	5
Mid-terms	1	10	10
Final examination	1	14	14
Presentation / Seminar Preparation	1	9	9
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
SBY 204	PRINCIPLES OF MARKETING	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer MELDA GÖLEMEZLİ	mgolemezli@pau.edu.tr		SBF A0016	%70

Goals		The aim of this course is intended to comprehend and obtain information on the basic concepts of marketing and marketing strategy .
Content		Definition of marketing, concept, types, activities, marketing mix and marketing with the development of marketing systems, marketing, environmental conditions affecting the marketing of the internal factors affecting business and marketing system includes changes.

Topics

Weeks	Topics
1	scope of marketing, development, modern marketing management and recent developments
2	Marketing environment, strategic planning and marketing planning
3	Marketing research and information system
4	Consumer markets, industrial markets
5	Market segmentation and target market selection
6	growth strategies
7	target market strategies
8	consumer behavior
9	midterm
10	goods and services
11	price
12	place
13	promotion
14	international marketing

Materials

Materials are not specified.

Resources

Resources	Resources Language
pazarlama ilkeleri Vasfi Nadir Tekin	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student