Weeks | Topics |
1 |
tourism marketing and general concepts
|
2 |
functions and goals of tourism marketing
|
3 |
tourism marketing and market segmentation
|
4 |
touristic product and life cycle period
|
5 |
selection of tourism product policy and tourist product in market
|
6 |
touris product pricing
|
7 |
tourism distibution system
|
8 |
tourism promotion and public relation
|
9 |
sales development techniques in tourism
|
10 |
tourism marketing research
|
11 |
management and organisation in tourism marketing
|
12 |
tourism marketing policiy
|
13 |
international tourism marketing
|
14 |
actual problems of tourism and marketing and suggestions
|