PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
REH 408	COMMUNICATION AND PUBLIC RELATIONS IN TOURISM	3 + 0	8th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	Building on the fundamentals of the public relations discipline and profession, this course aims to equip students with different practice areas of public relations; such as issues management, corporate social responsibility, integrated marketing communications, internal communications and crisis communication. The course will also provide students with the information and tools necessary to work effectively in various areas of public relations.
Course Content	Corporate image, corporate reputation and corporate identity Image and reputation Mission, vision Corporate identity, corporate culture Corporate communications Corporate decision making and the role of public relations .Corporate Social Responsibility Sustainable development and the business world The framework of corporate social responsibility Stakeholders of a corporation Responsibilities towards stakeholders Legal framework Business ethics
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Understand the four steps involved in every public relations effort (research, planning, implementation, and evaluation)
2	Formulate public relations activities with strategies, tactics, and budget processes
3	Identify potential crisis points for various industries and/or companies and to develop basic crisis communication strategies

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	15	3	45
Mid-terms	1	15	15
Final examination	1	30	30
Report / Project	2	20	40
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
REH 408	COMMUNICATION AND PUBLIC RELATIONS IN TOURISM	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. SERAP ALKAYA	salkaya@pau.edu.tr		TUR A0019	%70

Goals		Building on the fundamentals of the public relations discipline and profession, this course aims to equip students with different practice areas of public relations; such as issues management, corporate social responsibility, integrated marketing communications, internal communications and crisis communication. The course will also provide students with the information and tools necessary to work effectively in various areas of public relations.
Content		Corporate image, corporate reputation and corporate identity Image and reputation Mission, vision Corporate identity, corporate culture Corporate communications Corporate decision making and the role of public relations .Corporate Social Responsibility Sustainable development and the business world The framework of corporate social responsibility Stakeholders of a corporation Responsibilities towards stakeholders Legal framework Business ethics

Topics

Weeks	Topics
1	Basic elements of communication
2	How the communication process works
3	Communication Barriers
4	Verbal Communication
5	Effective speaking and Active listening techniques
6	Nonverbal communication and perception
7	Body language
8	Written communication
9	Business life and communication
10	Communication with guests in tourism businesses
11	Effective communication in tourism businesses
12	Internal public relations, Communication Tools Used in Public Relations
13	Public Relations practices case studies
14	Final exam

Materials

Materials are not specified.

Resources

Resources	Resources Language
	Türkçe
	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student