Weeks | Topics |
1 |
Publicity concept and other related concepts
|
2 |
Publicity plan and its content
|
3 |
Publicity in the tourism industry
|
4 |
Publicity tools in the tourism
|
5 |
Publicity tools in the tourism
|
6 |
Rules for publicity in the tourism
|
7 |
Examples for publicity activities of Turkey
|
8 |
Midterm exam
|
9 |
Marketing mix in tourism
|
10 |
Sales promotion's place in marketing mix
|
11 |
The role of advertising in sales promotion and its properties
|
12 |
The role of personal selling in sales promotion and its properties
|
13 |
The role of public relations in sales promotion and its properties
|
14 |
Final exam
|