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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TURI 411GUEST RELATIONS MANAGEMENT IN HOSPITALITY INDUSTRY3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To inform students about the concept and features of guest relations in hospitality management.
Course Content Developing guest relations: guest relations concept and features; new dimensions of guest relations: total quality management in sales&marketing, value creation for the guests; communication with the guests: communication model and elements, communication types with the guests; guest service: guest service quality and system; customer acquisition and retention; measurement of guest relations: focus group interviews, editing advisory panels.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To inform students about the concept and features of guest relations in hospitality management.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 00154444444445444
Sub Total54444444445444
Contribution54444444445444

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms11616
Final examination17272
Total Work Load

ECTS Credit of the Course






130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall2MUHAMMET EMİN SOYDAŞ
Details 2022-2023 Fall2MUHAMMET EMİN SOYDAŞ
Details 2021-2022 Fall2NURAY SELMA ÖZDİPÇİNER


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
TURI 411 GUEST RELATIONS MANAGEMENT IN HOSPITALITY INDUSTRY 3 + 0 2 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. MUHAMMET EMİN SOYDAŞ mesoydas@pau.edu.tr TUR A0307 %70
Goals To inform students about the concept and features of guest relations in hospitality management.
Content Developing guest relations: guest relations concept and features; new dimensions of guest relations: total quality management in sales&marketing, value creation for the guests; communication with the guests: communication model and elements, communication types with the guests; guest service: guest service quality and system; customer acquisition and retention; measurement of guest relations: focus group interviews, editing advisory panels.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
ResourcesResources Language
Odabaş, Y. (2015). Satış ve Pazarlamada Müşteri İlişkileri Yönetimi, aura kitaplarıTürkçe
Timur, N., Barış N. (2013) Müşteri İlişkileri Yönetimi, Anadolu Üniversitesi Yayınları Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes