Weeks | Topics |
1 |
Marketing and general concepts
|
2 |
General consepts and developments in tourism marketing
|
3 |
Service consepts and service features
|
4 |
Features of tourism services and tourism marketing
|
5 |
Business environment and external factors
|
6 |
Business internal environmental factors
|
7 |
The Place of Marketing Mix Elements and Product in Tourism Marketing
|
8 |
New product and cycle of the product.
|
9 |
Pricing and distribution in tourism marketing
|
10 |
Tourism marketing promotion
|
11 |
Place of expanded marketing mix elements in tourism marketing
|
12 |
Market segmentation, target market selection and positioning in tourism marketing.
|
13 |
Marketing information system and marketing research
|
14 |
Social media in tourism marketing and the future of tourism marketing
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