1. FIRST CYCLE - BACHELOR'S DEGREE
  2. TOURISM FACULTY
  3. TOURISM DEPARTMENT
  4. 607 TOURISM MANAGEMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TURI 307PROMOTION AND SALES DEVELOPMENT IN TOURISM3 + 05th Semester3

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To give the knowledge to the students about advertising and promotion facilities in tourism sector, to help them to discuss Turkish image in terms of tourism
Course Content International advertising and tourism, Advertising types, Country advertising and country image, Advertising strategies of Turkey’s tourism assets
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1The students gain the knowledge about advertising in tourism
2The students be individuals that contribute to the promotion of the country
3They know the advertisement and sales promotion applications of Turkey's tourism

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 00154545454444444
LO 00254555555444554
LO 00345454555555555
Sub Total1413141414141514131313141413
Contribution54555555444554

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms11616
Final examination12020
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2016-2017 Fall1KAMİL YAĞCI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
TURI 307 PROMOTION AND SALES DEVELOPMENT IN TOURISM 3 + 0 1 Turkish 2016-2017 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. KAMİL YAĞCI kyagci@pau.edu.tr PAU A0212 %70
Goals To give the knowledge to the students about advertising and promotion facilities in tourism sector, to help them to discuss Turkish image in terms of tourism
Content International advertising and tourism, Advertising types, Country advertising and country image, Advertising strategies of Turkey’s tourism assets
Topics
WeeksTopics
1 Publicity concept and other related concepts
2 Publicity plan and its content
3 Publicity in the tourism industry
4 Publicity tools in the tourism
5 Publicity tools in the tourism
6 Rules for publicity in the tourism
7 Examples for publicity activities of Turkey
8 Midterm exam
9 Marketing mix in tourism
10 Sales promotion's place in marketing mix
11 The role of advertising in sales promotion and its properties
12 The role of personal selling in sales promotion and its properties
13 The role of public relations in sales promotion and its properties
14 Final exam
Materials
Materials are not specified.
Resources
ResourcesResources Language
Avcıkurt C. (2005). Turizmde Tanıtım ve Satış Geliştirme. Değişim Yayınları.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes