PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
TURI 317	CONSUMER BEHAVIOR IN TOURISM	3 + 0	5th Semester	3

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To explain consumer behavior before, during and after the travel experience, to examine consumer decision making process of travel and purchasing, and to teach the factors affecting consumer behavior.
Course Content	This course includes the topics: Consumer Behavior and Tourism Consumer Behavior, Main Concepts in Consumer Behavior and Tourism Consumer Motivation, Determinants and Models of Consumer Decision Making Process, Tourism Consumer Buying Behavior, Tourist Typologies, Characteristics of Different Market Segments in Tourism Demand, Tourism Consumer Behavior and Culture, Tourism Consumer Behavior and Technology, The Marketing Mix and Tourism Consumer Behavior, Customer Satisfaction in Tourism, Changes, Trends and Future Consumer Behavior in Tourism.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To understand the role of consumer behavior in the marketing process
2	To comprehend the role and importance of consumer behavior in tourism
3	To learn consumer behavior models in tourism and to identify factors motivating consumers to buy tourism products
4	To understand making purchase decisions of tourists and to learn purchase decision models
5	To identify the different market segments in tourism and to reveal the similarities and differences in demand characteristics of these segments

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Mid-terms	1	78	78
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2019-2020 Fall	1	NURAY SELMA ÖZDİPÇİNER

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
TURI 317	CONSUMER BEHAVIOR IN TOURISM	3 + 0	1	Turkish	2019-2020 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
			TUR A0306	%60

Goals		To explain consumer behavior before, during and after the travel experience, to examine consumer decision making process of travel and purchasing, and to teach the factors affecting consumer behavior.
Content		This course includes the topics: Consumer Behavior and Tourism Consumer Behavior, Main Concepts in Consumer Behavior and Tourism Consumer Motivation, Determinants and Models of Consumer Decision Making Process, Tourism Consumer Buying Behavior, Tourist Typologies, Characteristics of Different Market Segments in Tourism Demand, Tourism Consumer Behavior and Culture, Tourism Consumer Behavior and Technology, The Marketing Mix and Tourism Consumer Behavior, Customer Satisfaction in Tourism, Changes, Trends and Future Consumer Behavior in Tourism.

Topics

Weeks	Topics
1	General information about consumer behavior
2	Consumer behavior models
3	Consumer behavior models
4	External factors affecting consumer behavior
5	External factors affecting consumer behavior
6	Internal factors affecting consumer behavior
7	Internal factors affecting consumer behavior
8	Midterm exam
9	Purchasing decision process
10	Purchasing decision process
11	Organizational purchasing
12	Organizational purchasing
13	Marketing communication
14	Final exam

Materials

Materials are not specified.

Resources

Resources	Resources Language
Dr. Şirvan Şen Demir, Dr. Metin Kozak, Tüketici davranışı, Detay yayıncılık,	Türkçe
Bahattin Rızaoğlu, Turizm davranışı, Detay yayıncılık	Türkçe

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student