1. FIRST CYCLE - BACHELOR'S DEGREE
  2. TOURISM FACULTY
  3. TOURISM DEPARTMENT
  4. 607 TOURISM MANAGEMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
TURI 417CULTURAL MARKETING3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to teach the students the cultural influence on the cultural marketing aspects by giving priority to cultural products in the national and international markets.
Course Content In this course; concept of cultural marketing, price, promotion and distribution strategies of cultural products, personal sales, advertising and public relations will be discussed.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To learn the subjects and concepts of cultural marketing.
2To learn the benefits of cultural marketing and planning various strategies.
3To understand the influence of cultural subjects on tourists' purchasing behavior.
4To understand the importance of the place where the cultural products are marketed.
5To understand the impact of cultural differences marketing on international marketing.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001              
LO 002              
LO 003              
LO 004              
LO 005              
Sub Total              
Contribution00000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Mid-terms1130130
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes