PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PAZ 102	MARKETING MANAGEMENT	3 + 0	4th Semester	6

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective
Course Content
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10
LO 001	5	4	3	4	3	2	4	5	4	4
Sub Total	5	4	3	4	3	2	4	5	4	4
Contribution	5	4	3	4	3	2	4	5	4	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	12	12
Final examination	1	14	14
Report / Project	2	16	32
Division Academic Activity (Student)	14	1	14
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PAZ 102	MARKETING MANAGEMENT	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. OĞUZHAN AYDIN	oguzhana@pau.edu.tr		UBYO A0143	%70

Goals
Content

Topics

Weeks	Topics
1	marketing
2	marketing
3	givinig decision in marketing
4	givinig decision in marketing
5	the aim of marketing planning and its types
6	the aim of marketing planning and its types
7	steps in marketing planning process
8	programming of marketing mix
9	midterm
10	marketing audit
11	marketing audit
12	organization of marketing
13	organization of marketing
14	applications

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student