PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
OTI 147	SOCIAL MEDIA MANAGEMENT	2 + 1	8th Semester	4

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Course Content	Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

47	To understand the effect of technological and socio-cultural changes on communication, job search behavior. The benefits that social media can provide to the Marketing function. The maximization of these benefits. Social Media tools and technologies, their development trends

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Hours for off-the-classroom study (Pre-study, practice)	13	6	78
Mid-terms	1	13	13
Final examination	1	13	13
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
OTI 147	SOCIAL MEDIA MANAGEMENT	2 + 1	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. ALAETTİN KEÇELİ	alaettink@pau.edu.tr		UBYO A0020	%70

Goals		Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in market management issues. To create a social media strategy. To teach integration of marketing practices with social media.
Content		Course content to students about the world of social media as to give a wider viewing angle and created a deep sense.

Topics

Weeks	Topics
1	Introduction to the course content
2	birth and development of social media
3	Brand management in social media
4	Marketing Activities in Social World
5
6
7
8
9
10
11
12
13
14

Materials

Materials are not specified.

Resources

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student