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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF COMMUNICATION
PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
411 PUBLIC RELATIONS AND PUBLICITY
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
HIT 305
CREATIVITY IN ADVERTISING
3 + 0
5th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
To develop creativeness for advertising
Course Content
Creativity concept, big idea and creative thinking in advertising, visual communication and its elements, ad writing, advertising and words, advertising style, advertisement writing technics, layout in advertising, tipography, layout and design, printed advertisements, radia advertising, Tv advertising, outdoor advertising, internet advertisin; Advertising as a communication type; Commmunication targets; How advertisement Works?; Learning; Perception; Attention; Developing creativity strategy in advertising; Brand positioning; Market and competition; Consumer target audiences analysis; Creative strategy planning models FCB, R&P; Message strategy; Messega typhologies related with bbrand positioning; Creative practices
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Explain creative strategy
2
Analyze creative strategy planing process
3
Able to design creative advertising message
4
Able to interpret visual communication materials
5
Able to design advertisements for different types of media
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
PO 13
PO 14
PO 15
LO 001
4
4
4
5
LO 002
4
4
4
5
LO 003
4
4
4
5
LO 004
4
4
4
5
LO 005
4
5
Sub Total
20
16
16
25
Contribution
4
0
3
0
3
0
0
0
0
0
5
0
0
0
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
13
3
39
Mid-terms
1
24
24
Final examination
1
25
25
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
Select Year
All Years
2023-2024 Fall
2022-2023 Fall
2021-2022 Fall
2020-2021 Fall
2019-2020 Fall
2018-2019 Fall
2017-2018 Fall
2016-2017 Fall
2015-2016 Fall
Course Term
No
Instructors
Details
2023-2024 Fall
1
FATMA YASA
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Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
HIT 305
CREATIVITY IN ADVERTISING
3 + 0
1
Turkish
2023-2024 Fall
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Assoc. Prof. Dr. FATMA YASA
fucar@pau.edu.tr
TUR A0407
%60
Goals
To develop creativeness for advertising
Content
Creativity concept, big idea and creative thinking in advertising, visual communication and its elements, ad writing, advertising and words, advertising style, advertisement writing technics, layout in advertising, tipography, layout and design, printed advertisements, radia advertising, Tv advertising, outdoor advertising, internet advertisin; Advertising as a communication type; Commmunication targets; How advertisement Works?; Learning; Perception; Attention; Developing creativity strategy in advertising; Brand positioning; Market and competition; Consumer target audiences analysis; Creative strategy planning models FCB, R&P; Message strategy; Messega typhologies related with bbrand positioning; Creative practices
Topics
Weeks
Topics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
60
Final Exam
Midterm Exam
40
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes