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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF COMMUNICATION
PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
411 PUBLIC RELATIONS AND PUBLICITY
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
HIT 329
SAMPLE PRACTICES IN ADVERTISING
2 + 2
5th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
Within the scope of this course, it is aimed to gain the basic knowledge of creative advertising applications based on the theoretical knowledge and sample advertising studies on how to use advertising models and strategies in the process of determining the advertising promise and designing the content by determining the different advertising problem, advertising target and target audience.
Course Content
The content of this course will be processed in parallel with the creativity in advertising course. By analyzing the case studies that coincide with the advertising models and strategies discussed in the creativity in advertising course various applications will be made on how these models and strategies are used in determination of the advertising problem, advertising target, the target audience and in the creative process.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
4
56
Mid-terms
1
25
25
Final examination
1
25
25
Presentation / Seminar Preparation
1
24
24
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes