PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 433	PRINCIPLES OF MARKETING	2 + 0	8th Semester	3

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	This course aims to introduce the main concepts of marketing .
Course Content	The concept of marketing, modern marketing management and latest developments,Marketing environment, strategic planning and role of marketing,Marketing information systems and marketing research,Consumer markets and consumer behaviour,Industrial markets and international marketing,Market segmentation, targeting and sales forecasting,Product .
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns classical marketing and modern marketing concept approach..
2	Learns Marketing planning, marketing goals and strategies
3	Learns strategic marketing planning
4	Learns marketing information system
5	Learns target market selection and target marketing strategies.
6	Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	20	20
Final examination	1	30	30
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2018-2019 Fall	2	DUYGU KOÇOĞLU
Details	2017-2018 Fall	2	DUYGU KOÇOĞLU

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ISLE 433	PRINCIPLES OF MARKETING	2 + 0	2	Turkish	2018-2019 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. DUYGU KOÇOĞLU	dkocoglu@pau.edu.tr		TEK A0107	%

Goals		This course aims to introduce the main concepts of marketing .
Content		The concept of marketing, modern marketing management and latest developments,Marketing environment, strategic planning and role of marketing,Marketing information systems and marketing research,Consumer markets and consumer behaviour,Industrial markets and international marketing,Market segmentation, targeting and sales forecasting,Product .

Topics

Weeks	Topics
1	Marketing concept. The importance of marketing
2	Marketing environment
3	Strategic marketing planing
4	Marketing research and marketing information system
5	Consumer market, buyer behavior
6	İndustrial markets,
7	İnternational markets
8	Midterm exam
9	Market segmentation
10	Market targeting
11	Case study
12	Market positioning
13	Marketing Mix
14	Promoting products

Materials

Materials are not specified.

Resources

Resources	Resources Language
Pazarlama İlkeleri (İsmet Mucuk)	Türkçe
Pazarlama İlkeleri (İsmet Mucuk)	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student