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FIRST CYCLE - BACHELOR'S DEGREE
SCHOOL OF TOURISM AND HOSPITALITY MANAGEMENT
FOOD AND BEVERAGES MANAGEMENT DEPARTMENT
603 Food and Beverages Management
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
THM 307
INTRODUCTION IN TOURISM AND GUEST RELATIONS
3 + 0
5th Semester
2
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
To learn the role and significance of public relations in tourism
Course Content
The role of guest relations, planning of guest relations, the use of internet in guest relations, introduction and media, communication, electronic media, differences between advertisement and guest relations, the importance of guest relations and introduction in tourism.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Public relations and promote the place and understand the importance of tourism
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
PO 13
PO 14
PO 15
PO 16
PO 17
LO 001
1
1
1
Sub Total
1
1
1
Contribution
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Mid-terms
1
4
4
Final examination
1
6
6
Total Work Load
ECTS Credit of the Course
52
2
COURSE DETAILS
Select Year
All Years
2017-2018 Fall
2016-2017 Fall
2014-2015 Fall
2013-2014 Fall
2012-2013 Fall
Course Term
No
Instructors
Details
2017-2018 Fall
1
SERKAN BERTAN
Details
2016-2017 Fall
1
MURAT BAYRAM
Details
2014-2015 Fall
2
MURAT BAYRAM
Details
2013-2014 Fall
2
ENGİN TAŞKIN
Details
2012-2013 Fall
2
MURAT BAYRAM
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Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
THM 307
INTRODUCTION IN TOURISM AND GUEST RELATIONS
3 + 0
1
Turkish
2017-2018 Fall
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Prof. Dr. SERKAN BERTAN
sbertan@pau.edu.tr
Course location is not specified.
%
Goals
To learn the role and significance of public relations in tourism
Content
The role of guest relations, planning of guest relations, the use of internet in guest relations, introduction and media, communication, electronic media, differences between advertisement and guest relations, the importance of guest relations and introduction in tourism.
Topics
Weeks
Topics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Resources
Resources Language
Turizmde Tanıtma ve Halkla İlişkiler İge Pırnar TAVMERGEN - Pınar Özdemir MERİÇ
Türkçe
Travel and Tourism Public Relations, Dennis Deuschl, Elsevier
English
Turizmde Tanıtma, Prof. Dr. Bahattin Rızaoğlu, Detay Yayıncılık
Türkçe
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
60
Final Exam
Midterm Exam
40
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes