1. FIRST CYCLE - BACHELOR'S DEGREE
  2. SCHOOL OF TOURISM AND HOSPITALITY MANAGEMENT
  3. FOOD AND BEVERAGES MANAGEMENT DEPARTMENT
  4. 603 Food and Beverages Management
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
THM 114TOURISM MARKETING3 + 02nd Semester4,5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective The purpose of this course is preparing students for the business by giving the basic information about marketing concept, mixed marketing factors and modern marketing applications in tourism industry.
Course Content The development and importance of tourism marketing concept; structure of marketing in tourism; attitude of tourist; touristic product and service policies; tourism pricing; tourism distribution channels; surviving studies in tourism; tourism destination management; tourism marketing planning; strategic planning and management in tourism; marketing control and performance scale; tourism marketing research; global tourism strategies; meeting tourism marketing; the importance of communication in tourism marketing and guest relations.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Express the terms of Basic Marketing and Tourism Marketing.
2Identify the importance of marketing at tourism.
3Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice.
4Describe market research, marketing strategies, marketing plans and programs.
5Define producer and consumer oriented marketing components, distribution canals and promotion activities.
6Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets.
7Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises.
8Counsel for the young enterprises in the tourism sector.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17
LO 00132415432124324132
LO 00213234124531243524
LO 00341343253413132451
LO 00424531142324351315
LO 00553212343245424243
LO 00632454421323124534
LO 00743215313212422121
LO 00831432142214313243
Sub Total2519262126192520221626212123232423
Contribution32333233323333333

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Assignments3515
Mid-terms11515
Final examination12020
Presentation / Seminar Preparation12525
Total Work Load

ECTS Credit of the Course





117

4,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring1ENGİN TAŞKIN
Details 2016-2017 Spring1ENGİN TAŞKIN
Details 2015-2016 Spring1ENGİN TAŞKIN
Details 2014-2015 Spring1ENGİN TAŞKIN
Details 2013-2014 Spring2ENGİN TAŞKIN
Details 2012-2013 Spring2ENGİN TAŞKIN
Details 2011-2012 Spring2ENGİN TAŞKIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
THM 114 TOURISM MARKETING 3 + 0 1 Turkish 2017-2018 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ENGİN TAŞKIN etaskin@pau.edu.tr Course location is not specified. %70
Goals The purpose of this course is preparing students for the business by giving the basic information about marketing concept, mixed marketing factors and modern marketing applications in tourism industry.
Content The development and importance of tourism marketing concept; structure of marketing in tourism; attitude of tourist; touristic product and service policies; tourism pricing; tourism distribution channels; surviving studies in tourism; tourism destination management; tourism marketing planning; strategic planning and management in tourism; marketing control and performance scale; tourism marketing research; global tourism strategies; meeting tourism marketing; the importance of communication in tourism marketing and guest relations.
Topics
WeeksTopics
1 tourism marketing and general concepts
2 functions and goals of tourism marketing
3 tourism marketing and market segmentation
4 touristic product and life cycle period
5 selection of tourism product policy and tourist product in market
6 touris product pricing
7 tourism distibution system
8 tourism promotion and public relation
9 sales development techniques in tourism
10 tourism marketing research
11 management and organisation in tourism marketing
12 tourism marketing policiy
13 international tourism marketing
14 actual problems of tourism and marketing and suggestions
Materials
Materials are not specified.
Resources
ResourcesResources Language
Turizm Pazarlaması. Necdet HacıoğluTürkçe
Turizm Pazarlaması. Necdet HacıoğluTürkçe
Turizm Pazarlaması. Necdet HacıoğluTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes