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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
THM 111MARKETING3 + 01st Semester2,5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants.
Course Content Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems in tourism and all related subject with tourism and marketing.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Express the terms of Basic Marketing and Tourism Marketing.
2Identify the importance of marketing at tourism.
3Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice.
4Describe market research, marketing strategies, marketing plans and programs.
5Define producer and consumer oriented marketing components, distribution canals and promotion activities.
6Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets.
7Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises.
8Counsel for the young enterprises in the tourism sector.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17
LO 00124542142143245132
LO 00212433424434131223
LO 00342122323212313211
LO 00413213415354232134
LO 00542351332523554444
LO 00634524552452321325
LO 00715132321324245352
LO 00843224134514314235
Sub Total2025232221242223272326212325182326
Contribution33333333333333233

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms11212
Final examination11111
Total Work Load

ECTS Credit of the Course






65

2,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Fall1SERKAN BERTAN
Details 2016-2017 Fall1SERKAN BERTAN
Details 2015-2016 Fall1NACİ POLAT
Details 2015-2016 Fall1ENGİN TAŞKIN
Details 2014-2015 Fall2ENGİN TAŞKIN
Details 2013-2014 Fall2ENGİN TAŞKIN
Details 2012-2013 Fall2ENGİN TAŞKIN
Details 2011-2012 Fall2ENGİN TAŞKIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
THM 111 MARKETING 3 + 0 1 Turkish 2018-2019 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. SERKAN BERTAN sbertan@pau.edu.tr Course location is not specified. %
Goals The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants.
Content Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems in tourism and all related subject with tourism and marketing.
Topics
WeeksTopics
1 content of marketing
2 modern marketing method and recent developments
3 marketing environment and role of marketing
4 marketing research and marketing information system
5 consumer markets and consumer behaviour
6 industrial marketing
7 international markets
8 marketing segment, marketing preference and sales transactions
9 Marketing as a decision variable in the concepts of product.
10 Life cycle of product
11 trade mark in marketing
12 pricing and importance of marketing as a decision variable
13 pricing strategies and methods
14 service marketing
Materials
Materials are not specified.
Resources
ResourcesResources Language
pazarlama ilkelerTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes