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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF TECHNICAL EDUCATION
EDUCATION OF MECHANICAL DEPARTMENT
403 Department of Automotive Education
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
ENM 440
MARKETING MANAGEMENT
2 + 0
6th Semester
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
To teach the concepts of marketşng and sales, to explain the functions and the activities of marketing. .
Course Content
Marketing and selling concepts. Defination of markets, differentiation between markets,place of marketing within management functions,marketing strategies,marketing management process, relation with organization and control, strategic planning,planning the functional strategies, marketing information systems, exogenous environmental factors, attitutes and structures of consumer markets, international and global marketing,ıts structural and behavioral characteristics,target market approach, strategies of products and service, price strategies, place and distribution channels, physical distribution and promotion. .
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Research and discuss the changes in local and global markets
2
Contributes to the marketing mix designing projects
3
Develops solutions to problems in all interfaces between the production processes and customer relations management
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
PO 13
LO 001
3
3
LO 002
3
3
LO 003
3
3
Sub Total
9
9
Contribution
0
0
3
3
0
0
0
0
0
0
0
0
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
2
28
Assignments
5
2
10
Mid-terms
1
10
10
Final examination
1
12
12
Total Work Load
ECTS Credit of the Course
60
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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{1}
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes