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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ENM 440MARKETING MANAGEMENT2 + 06th Semester 

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To teach the concepts of marketşng and sales, to explain the functions and the activities of marketing. .
Course Content Marketing and selling concepts. Defination of markets, differentiation between markets,place of marketing within management functions,marketing strategies,marketing management process, relation with organization and control, strategic planning,planning the functional strategies, marketing information systems, exogenous environmental factors, attitutes and structures of consumer markets, international and global marketing,ıts structural and behavioral characteristics,target market approach, strategies of products and service, price strategies, place and distribution channels, physical distribution and promotion. .
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Research and discuss the changes in local and global markets
2Contributes to the marketing mix designing projects
3Develops solutions to problems in all interfaces between the production processes and customer relations management

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001  33         
LO 002  33         
LO 003  33         
Sub Total  99         
Contribution0033000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Assignments5210
Mid-terms11010
Final examination11212
Total Work Load

ECTS Credit of the Course






60

COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes