PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
FENG 486	FOOD MARKETING TECHNIQUES	3 + 0	8th Semester	4

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Principles of marketing, Choosing target market, Product quality and marketing relation
Course Content	Marketing management, marketing types and consumer behavior, consumer behavior affect the economic, social, psychological and personal factors, the Company estimates market demand, market environment and industry-level competitive examination, market segmentation, target market selection and positioning of products, marketing strategy, marketing performance evaluation of and control, marketing research covers topics.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Have the ability of management for food marketing
2	Determine the advantages of sectoral
3	Make the integration of food marketing with other marketing methods
4	Show the ability to lead the industry with the power of marketing

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	10	2	20
Final examination	14	3	42
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student