PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 433	PRINCIPLES OF MARKETING	2 + 0	5th Semester	2

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	This course aims to introduce the main concepts of marketing .
Course Content	The concept of marketing, modern marketing management and latest developments,Marketing environment, strategic planning and role of marketing,Marketing information systems and marketing research,Consumer markets and consumer behaviour,Industrial markets and international marketing,Market segmentation, targeting and sales forecasting,Product .
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns classical marketing and modern marketing concept approach..
2	Learns Marketing planning, marketing goals and strategies
3	Learns strategic marketing planning
4	Learns marketing information system
5	Learns target market selection and target marketing strategies.
6	Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11
LO 001			3	1		2	3	2	1	2	1
LO 002			4	2		1	2	2	1	1	1
LO 003			5	2		1	4	3	2	1	1
LO 004			5	1		1	4	3	3	2	1
LO 005			4	1		1	4	1	3	1	1
LO 006			4	1		1	2	1	2	1	1
Sub Total			25	8		7	19	12	12	8	6
Contribution	0	0	4	1	0	1	3	2	2	1	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	10	10
Final examination	1	14	14
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student