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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
MANAGEMENT INFORMATION SYSTEMS DEPARTMENT
220 MANAGEMENT INFORMATION SYSTEMS (Evening Classes))
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
YBS 217
INTERNET MARKETING
3 + 0
3rd Semester
4
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Compulsory
Course Objective
Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Therefore, knowledge missing will be increased by this course.
Course Content
Communication technology and İnternet will be tought in this course. İmprovement of İnternet, internet opportunities in terms of marketing, marketing problems in the İnternet and solutions seeking, İnternet as a marketing intermediary, İnternet as an advertisement and Sales intermediary, Benchmarking İnternet with other mediums.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
To use the opportunities presented by the Internet
2
To practice knowledge and skills in the field of Internet marketing
3
To implement online marketing processes
4
To perform marketing applications on the Internet
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
LO 001
1
2
1
2
2
2
2
5
4
3
3
3
LO 002
4
3
5
4
2
3
5
4
2
3
5
5
LO 003
2
3
2
5
4
3
5
4
2
3
2
5
LO 004
3
2
3
5
4
2
3
5
4
2
3
3
Sub Total
10
10
11
16
12
10
15
18
12
11
13
16
Contribution
3
3
3
4
3
3
4
5
3
3
3
4
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
2
28
Assignments
5
2
10
Mid-terms
1
8
8
Final examination
1
16
16
Total Work Load
ECTS Credit of the Course
104
4
COURSE DETAILS
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All Years
This course is not available in selected semester.
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes