PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 412	SERVICE MARKETING	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	The aim of this course is to teach service marketing concepts and marketing strategies for being offered successful services. After taking this course, students can take decisions about marketing and quality improvement strategies so as to solve marketing problems due to service characteristics.
Course Content	Service concept and the importance of service industry, services characteristics and service classifications, demand and capacity management in service marketing, service marketing mix (7p) and products in service marketing, price in service marketing, promotion and marketing communication in service marketing, place in service marketing, process management in service marketing, physical evidence in service marketing, people in service marketing, service marketing strategies (internal marketing, external marketing, interactive marketing, relationship marketing, customer loyalty etc.), service quality, service quality models (deming quality, malcolm baldrige national quality, efqm, kalder quality model etc.), total service quality management, service marketing mix and case studies in service industries (health, banking, tourism etc.)
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Assignments	2	10	20
Mid-terms	1	10	10
Final examination	1	16	16
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student