1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
  3. LABOUR ECONOMICS AND INDUSTRIAL RELATIONS DEPARTMENT
  4. 209 LABOUR ECONOMICS AND INDUSTRIAL RELATIONS
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
ISLE 409RETAILING3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Course Content 1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns basic concepts of retailing.
2Learns retailing strategies.
3Learns Information gathering and processing in retailing.
4Learns retail management.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 0012             
LO 0022             
LO 0032             
LO 0042             
Sub Total8             
Contribution20000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)13339
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms21326
Final examination21326
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2009-2010 Fall3AHMET BARDAKCI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
ISLE 409 RETAILING 3 + 0 3 Turkish 2009-2010 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. AHMET BARDAKCI abardakci@pau.edu.tr Course location is not specified. %
Goals Retailing today is at a complex crossroads. On the one hand retail sales are at their highest point at the history. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Retail decision makers can best address challenges by fully understanding and applying the basic principles of retailing in a well structured and systematic retail strategy. This course aims to introduce retail management.
Content 1. An introduction to retailing 2. Strategic planning in retailing 3. Retail institutions by ownership 4. Retail institutions by store based strategy mix 5. Identifying and understanding consumers 6. Information gathering and processing in retailing 7. Trade-area analysis 8. Site selection 9. Developing merchandise plans 10. Implementing merchandise plans 11. Financial merchandise management 12. Pricing in retailing
Topics
WeeksTopics
1 Introduction to retailing
2 Strategic planning in retailing
3 Retail institutions by ownership
4 Retail institutions by store based strategy mix
5 Identifying and understanding consumers
6 Information gathering and processing in retailing
7 Midterm exam
8 Trade-area analysis
9 Site selection
10 Developing merchandise plans
11 Implementing merchandise plans
12 Financial merchandise management
13 Pricing in retailing
14 Establishing a retail image
Materials
Materials are not specified.
Resources
ResourcesResources Language
Retail management, Berry Berman & Joel R. EvansEnglish
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes