PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 318	MARKETING	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Course Content	Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns classical marketing and modern marketing concept approach..
2	Learns Marketing planning, marketing goals and strategies
3	Learns strategic marketing planning
4	Learns marketing information system
5	Learns target market selection and target marketing strategies
6	Learns consumer market and industrial market
1	Learns classical marketing and modern marketing concept approach..
2	Learns Marketing planning, marketing goals and strategies
3	Learns strategic marketing planning
4	Learns marketing information system
5	Learns target market selection and target marketing strategies
6	Learns consumer market and industrial market

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	3	39
Assignments	1	10	10
Mid-terms	1	13	13
Final examination	1	26	26
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ISLE 318	MARKETING	3 + 0	3	Turkish	2014-2015 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. DUYGU KOÇOĞLU	dkocoglu@pau.edu.tr		İİBF C0205	%

Goals		Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way
Content		Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , İndustrial Markets and İnternational Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.

Topics

Weeks	Topics
1	Marketing concept. The importance of marketing
2	Marketing environment
3	Strategic marketing planing
4	Marketing research and marketing information system
5	Consumer market, buyer behavior
6	İndustrial markets,
7	İnternational markets
8	Midterm exam
9	Market segmentation
10	Market targeting
11	Case study
12	Market positioning
13	Marketing Mix
14	Promoting products

Materials

Materials are not specified.

Resources

Resources	Resources Language
Pazarlama İlkeleri (İsmet Mucuk)	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student