COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
SBKY 415PUBLIC RELATIONS IN ADMINISTRATION3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To teach the activities and organization of public relations at private sector or public institutions
Course Content The concept of public relations, its historical development, behavioral, management, methods and techniques, principles, organization.
Prerequisites No prerequisites.
Corequisite No corequisites.
Mode of Delivery Face to face

COURSE LEARNING OUTCOMES
1Defines public relations
2Explains the behavioral dimension of public relations.
3Compares Turkish Public Relations activities with other countries.
4Analysis the principles of public relations.
5Evaluates the activities of public relations in times of crisis.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 01555555555555
LO 02545454545454
LO 03545454545454
LO 04545454545555
LO 05545454545455
Sub Total252125212521252125222523
Contribution545454545455

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration14342
Hours for off-the-classroom study (Pre-study, practice)13339
Assignments11010
Mid-terms11313
Final examination12626
Total Work Load

ECTS Credit of the Course






130

5

COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2014-2015 Fall1ÖZGE ÜNVER DİRLİK

Course Details
Course Code:  SBKY 415 Course Title:  PUBLIC RELATIONS IN ADMINISTRATION
L+P Hour : 3 + 0   Course Code : 1   Language Of Instruction: Turkish Course Semester :  2014-2015 Fall
Course Coordinator :  LECTURER ÖZGE ÜNVER DİRLİK E-Mail:  ounver@pau.edu.tr, Phone Number :  296 3863,
Course Location İİBF A0010,
Goals : To teach the activities and organization of public relations at private sector or public institutions
Content : The concept of public relations, its historical development, behavioral, management, methods and techniques, principles, organization.
Attendance : %70
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
ResourcesResources Language
PROF .DR.GÜLAY BUDAK HALKLA İLİŞKİLERTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes